Our insights for leaders building ecommerce driven companies.
Q4 2023 - Intro: Getting Your Brand Ready for Black Friday Cyber Monday
2023 has been a challenging year. But Q4 is always a time for optimism. We've put together a checklist to make sure you don't leave anything on the table.
Q4 2023 - Post 1: Black Friday Strategic Planning & Goal Setting
Consider both macro trends and your own first-hand experience when planning your Black Friday Cyber Monday strategy and goals.
Q4 2023 - Post 2: Choosing Black Friday Cyber Monday Offers & Discounts
Offers and discounts make Black Friday the peak shopping period of the year. It’s important to get this right to avoid leaving money on the table.
Q4 2023 - Post 3: How to Build Your Q4 Campaign Calendar
Build a Q4 calendar that maps out all your different marketing activities and who needs to do what around the different phases of the BFCM holiday season.
Q4 2023 - Post 4: 10 Email Marketing Strategies Your Brand Needs in Q4
Invest in your email marketing before Black Friday, since your retention strategy can be significantly more valuable during Q4 than any other time of year.
Q4 2023 - Post 5: Prepare Your Paid Media Strategy for Black Friday
A solid paid media strategy can make the most out of your BFCM sale. A poorly planned paid strategy can dissipate profits in a few hours. Plan carefully.
Q4 2023 - Post 6: Getting Design, Copy, and Creative Ready for BFCM
Take inspiration from brands you admire while reflecting on your own data when deciding what copy and creative to run for Black Friday Cyber Monday.
Q4 2023 - Post 7: Getting your store ready for Black Friday - CRO & Site Considerations
You can have the greatest product and offer in the market, but if your site isn’t optimized for BFCM traffic, you’re going to leave tons of revenue on the table.
Q4 2023 - Post 8: What to Do During Your Black Friday Cyber Monday Sale
Email & paid campaigns are scheduled, website is optimized, and team is aligned with your campaign calendar. Now what? Optimize, troubleshoot, and scale your face off.
Q4 2023 - Post 9: How to Make the Most of the Post-BFCM Period
Acquisition gets all the hype during Black Friday, but the real value is in converting one-time buyers into long-term customers during the post-BFCM period.
Q4 2023 - Summary - Black Friday Cyber Monday Prep In Review
After Black Friday Cyber Monday is all over, it’s important to take a moment to celebrate the wins, debrief with your team, and reflect on how everything went.
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