2022 has been a challenging, volatile year. But Q4 is always a time for optimism. We've put together a checklist to make sure you don't leave anything on the table.
Before the first day of Q4, my pals at Kulin gave to meee: way more content than I’ll ever reeead. (This only works with the Twelve Days of Christmas melody in your head).
2022 has been a challenging, volatile year for many people and businesses across the globe. But that doesn’t speak to the optimism many industry leaders have heading into Q4.
Our very own founding partner/DTC genius/yo-yo master Chris Mikulin is optimistic about spending this year. Google Trends show a major increase for ‘home equity line of credit’ searches, which historically correlates with an increase in household spending.
Nate from Pilothouse and the All Killer No Filler podcast is seeing unstable markets cause larger brands to pull back on paid social budgets, which offers an opportunity for digital-first businesses to capitalize in Q4.
While optimism is always appreciated, that doesn't make Black Friday/Cyber Monday success a sure thing. There's a ton of work to do ahead of time, which is why we put together this guide to help brands, founders, and marketing executives navigate the hectic holiday season.
Heads up: there’s a lot to cover and plenty of work ahead to get prepped for BFCM.
Explore the links below to dive into tips & tactics for topics most relevant to you OR skip ahead to the TL;DR here.
Let's get into it! Start Here: Black Friday Strategic Planning & Goal Setting